Social Media As Brand Ambassador and Engagement Tool

This is the Facebook page for AT&T’s U-verse. I oversaw the look of the page as well as the production of posts from internal client request, to agency/vendor, to management, to marketing, revision, legal approval, brand messaging concordance, and scheduling. I then followed up with metrics to determine the relative success of posts and campaigns. This process was also followed with respect to Twitter and Instagram.
Click to enlarge.

U-verse Facebook

Managed posts, tabs, paid promotion of posts via vendor, creative approvals and more, as well as pinpointing ways to improve the company’s publishing and social marketing process.

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