Here’s What I Do.

Howdy there! Recently relocated to the LA area from Atlanta (I’m an LA native and it’s nice to be home). Here are my specialties:

• Newsroom Journalism and Blogging: Eye-grabbing heds & deks, delicious photos, minimalist pages, stop-&-stare ads, fun campaigns. Collaborating with designers for layouts and infographics. Blogging since 2001. Managing Editor of the LA Alternative Press; stories have appeared in Valley Life Magazine, Variety, the LA Times food and book review sections, USA Today, Whole Life Times and more.

• Digital Marketing: Implemented successful digital marketing campaigns for AT&T,, and Clear Channel Media + Entertainment/iHeartRadio. Directed creative agencies & vendors. Used new media best suited to the target audience. In-the-trenches understanding of marketing campaigns, direct response, web writing, keywords, SEO/SEM, metadata, social platforms, PPC and CPM campaigns, crowdsourcing, contesting, sponsorships, mobile, email, and viral. Management of email tools.

MyDigital Toolbelt” includes: HTML • CSS • copywriting & photoediting for web • CMS • Dreamweaver • MS Office including Powerpoint & Excel • Salesforce • community management • digital video • Photoshop • Adobe Omniture • Radian6 • SEO, SEM • metadata • AdWords • Basecamp • Google & Facebook analytics • web research • SAS marketing, metrics & social tools (Google’s DFP, Triton, Vitrue, Involver, Mailchimp, Wildfire, Vitrue, Hootsuite, Hipcricket & more) • eblasts, text, & social contesting • WordPress

• Digital Content Direction & Hands-On Production: Clearly communicating specs to designers & developers. Translating “geekspeak” so stakeholders have a clear understanding of what is being done to meet their needs. Hands-on creation of deliverables (writing copy, shooting/editing video & photos, uploading content to a CMS, building wireframes, web pages and reports). Use of analytics to refine messaging/targeting & increase conversion. Strategy for high-traffic websites, standalone campaign/product microsites, newsletters, social, sales & search tools. Mapping out smart solutions for clients and senior management.

• Social Media Management: Strategic social oversight. Engaging personally with fans & followers as voice of brand; modulating voice between brands; directing vendors & agencies who perform these tasks. Knowing when (and when not to) use YouTube, Vine, Facebook, Ello, Twitter, LinkedIn, Snapchat, Instagram, Pinterest, Tumblr, Reddit, etc). Passionate follower of social theory & tech futurism. Blogger since 2001. Maintaining brand voice across platforms. Use of analytics, publishing and monitoring tools.

• Project Management: Strategic planning—RFI to brief to postmortem. Delivering presentations to executive management & partners. Designing & overseeing workflows, avoiding scope creep, achieving buy-in from diverse stakeholders. I move fast, independently, & work with agile crossdepartmental teams.

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The Goodbye Chicken


Yes, that’s a Kit-Kat nest and a comb & waddle made from a fruit roll-up.

I was browsing through some old photos from my days at Clear Channel in Burbank, CA, where I was a Jill-Of-All-Trades content producer, social media manager, digital marketing consultant and occasional IT geek. But I’m just as proud of the friendships I got to make with my fellow digital teammates. Behold, Shawn Garrett‘s Chicken Cake (Shawn not only is a fantastic digital program director at iHeart Media, but a great comedian and a great dad), which I baked and decorated for him (from scratch! pun intended!) as a goodbye present when Clear Channel New York snapped him up (because he is that awesome). Inspired by Shawn’s hobby of raising exotic chickens (unusual for a hobby, yes, but incredibly cool in my opinion) this monster of a dessert induced a diabetic coma in just about all of us that day.

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Press Release for Virginia Jones of Portlandia


Come See Virginia Jones’ Best Show Ever:

Bawdy Comedienne Records First Live Album,  Invites You

Lurid shock of pink hair, Portlandia, and…wait, what? “Competitive Erotic Fan Fiction” shows? How can you top that, Virginia?

Recording your first album with a live audience: you better KILL IT.

Billings! That show was great! Portland, Hong Kong, LA, New York, London. Six Bridgetown comedy fests, Boston’s Women In Comedy, Austin’s Ladies Are Funny—the San Francisco Comedy Competition semifinals!


Cutting through the B.S. of Texas, goth night, male feet in flip flops, religion, relationships and sex; you skewer politics, race; a kickass broad observing the minds of men. You’ve slayed fans everywhere, but now the pressure is on.

You know what, though? I’ve never seen you nervous. You own the stage. You and the audience hang, you chat, you vibe.

Everyone from the LA Weekly to Maria Bamford loves you.

So this show is going to rock.

Let’s invite people! Oh look, it’s a press release!

*Need a hi-res pic or press kit? Go here: *


WHAT:  Comedian Virginia Jones Records First Live Album

WHEN:  Tuesday August 4, 8pm

WHERE:  Complex, 806 E Colorado St, Glendale, CA 91205 (323) 642-7519

COST:  Free

WHY:  “The one person on the bill that everyone always talks about is Virginia Jones.”- Dwight Slade

“Yay so good!” – Maria Bamford

“You’re really funny, and I like how you’re kind of a player with the guys too”- Arj Barker

“The best of the best and wickedly funny always”-Robert Buscemi

“I’ve known her for a clean decade, I’ve taken her on the road and she came to my wedding, but I couldn’t be bothered to take a second to write her a goddamned blurb”- Auggie Smith

#pr #press #release #writing #publicist

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Tech Writing

Tech Blog Posts

Click to view document.

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Sample Post from Blogging LA

Click post titles to see media.


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Press Release For Fine Art Show

Kill Your Selfie Release: PDF

Kill Your Selfie Release v2 Kill Your Selfie Release v2

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Digital Report & Guide for Clear Channel Atlanta’s Sales Department

While simultaneously being responsible for the fulfillment of all digital ad buys across our network (using Google’s DFP), I also worked with Clear Channel Atlanta’s designers and developers to revise their online portal that introduced sales clients to CCAtl’s features and offerings. This included wireframes, some graphic design, marketing copywriting for page content, vetting and requesting revisions from Design, generating reports that were then placed into the page, and using Dreamweaver to help build the site alongside the designers. Click the image to be transported to the still-live site.

Digital Portfolio

Digital Sales Portfolio


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Home Depot’s “Home Decorators Collection” Customer-Facing SEO Copy

At Home Depot, they needed someone who could craft compelling, consistently unique, search-optimized copy for their Home Decorators Collection. Despite feeling a bit like Seinfeld’s Elaine writing for the J. Peterman catalog, I undertook the task–and had a LOT of fun writing rhapsodically about beautiful objects. Here is some of the output.

Click here to read some of my keyword-optimized, customer facing marketing copy: Home Depot Decor SEO Copy

Home Depot Home Decor

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