Category Archives: Social Media

Home Depot’s “Home Decorators Collection” Customer-Facing SEO Copy

At Home Depot, they needed someone who could craft compelling, consistently unique, search-optimized copy for their Home Decorators Collection. Despite feeling a bit like Seinfeld’s Elaine writing for the J. Peterman catalog, I undertook the task–and had a LOT of … Continue reading

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Social Media Project Management for AT&T

For AT&T’s U-verse, I liaised from AT&T, leading our creative agencies and vendors in the production of engaging social content. Below is a selection of posts for which I oversaw the production. They vary from sponsorship-promotions (Girl Meets World/Disney’s Aulani) to … Continue reading

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Here’s What I Do.

Howdy there! Recently relocated to the LA area from Atlanta (I’m an LA native and it’s nice to be home). Here are my specialties: • Newsroom Journalism and Blogging: Eye-grabbing heds & deks, delicious photos, minimalist pages, stop-&-stare ads, fun … Continue reading

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Digital & Social Content Production & Project Management

I’m particularly proud of the calendar below, because I worked with Clear Channel’s Lead Developer to design it–from spec to wireframe to designing the front and back ends–and then it was implemented throughout all of CC’s radio sites nationwide. You … Continue reading

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“Disney’s Aulani Resort & Spa” Blog and Enter-to-Win Page

Disney’s Aulani Resort for KOST 103.5 This extensive, daily-reporting-from-location blog promoted Aulani, Disney’s newest “themed resort” in Hawaii. Against the backdrop of Disney’s strict branding guidelines and requirements, I built this client’s entire site on Clear Channel’s own proprietary blogging … Continue reading

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Social Media As Brand Ambassador and Engagement Tool

This is the Facebook page for AT&T’s U-verse. I oversaw the look of the page as well as the production of posts from internal client request, to agency/vendor, to management, to marketing, revision, legal approval, brand messaging concordance, and scheduling. … Continue reading

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Content Management Design, UX Design

These calendar systems are template-based and draw their content from a custom CMS built by the developers at Clear Channel Media & Entertainment. They’re quite clever, those developer guys. I myself am particularly proud of the calendars and their functionality. … Continue reading

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