Author Archives: lucindamichele

Article: Valley Life Magazine: The Valley’s Most Romantic Restaurants

PDF located here: http://www.valleylifemagazine.com/online/10febmar/ValleyLifeMag_PDFversion.pdf For the Valentine’s Day-themed issue of Valley Life Magazine, I wrote a service piece listing the area’s most romantic restaurants…click the image below to enlarge.

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Home Depot’s “Home Decorators Collection” Customer-Facing Copy

At Home Depot, they needed someone who could craft compelling, consistently unique copy for their Home Decorators Collection. Despite feeling a bit like Seinfeld’s Elaine writing for the J. Peterman catalog, I undertook the task–and had a LOT of fun … Continue reading

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Social Media Project Management for AT&T

For AT&T’s U-verse, I liaised from AT&T, leading our creative agencies and vendors in the production of engaging social content. Below is a selection of posts for which I oversaw the production. They vary from sponsorship-promotions (Girl Meets World/Disney’s Aulani) to … Continue reading

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Here’s What I Do.

Howdy there! Recently relocated to the LA area from Atlanta (I’m an LA native and it’s nice to be home). Here are my specialties: • Newsroom Journalism and Blogging: Eye-grabbing heds & deks, delicious photos, minimalist pages, stop-&-stare ads, fun … Continue reading

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The Leonard Nimoy Interview

This story ran in Coagula Art Journal…I dunno when. Maybe 2003? I’ll have to check on that. Nonetheless, I never shoulda gotten this interview, but I did, and while I was prepped for it in some ways, in other critical … Continue reading

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Totally Bitchin’ Press Release

I still have to find the one I created for my event “The Hot Dog Death March,” but here’s the one for the FIRST Donut Summit. Note that this is NOT for the second annual event, Donut Summit 2: Electric … Continue reading

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“Disney’s Aulani Resort & Spa” Blog and Enter-to-Win Page

Disney’s Aulani Resort for KOST 103.5 This extensive, daily-reporting-from-location blog promoted Aulani, Disney’s newest “themed resort” in Hawaii. Against the backdrop of Disney’s strict branding guidelines and requirements, I built this client’s entire site on Clear Channel’s own proprietary blogging … Continue reading

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